13/08/2024

Aleris Animal Nutrition and The Plaza Group bringing the best natural nutritional solutions to the North American Pet Food Industry

The partnership between Aleris Animal Nutrition and The Plaza Group reflects the commitment to expanding the company's operations in the pet food segment in North America

Brazil, August 13, 2024 - From April 29 to May 1, Aleris Animal Nutrition reaffirmed its commitment to the global pet industry by participating in the Petfood Forum 2024, one of the most important events in the sector. This event reaffirms the company's mission to enter promising markets like the United States through its newest partner, The Plaza Group. “Aleris Animal Nutrition is a company always seeking solid partnerships, highlighted in the latest edition of the Petfood Forum by the collaboration with The Plaza Group during the event,” emphasizes Daniel Nazarian de Morais, CEO of Aleris Animal Nutrition, highlighting that since November 2023, this partnership has been crucial to explore the benefits of yeast-based natural additives in the health and well-being of pets.

 

Alysson Polzonoff Silveira, Specialist in Animal Health and Performance at The Plaza Group, emphasized the importance of this collaboration. “Headquartered in Houston, Texas, and with extensive experience in the agricultural and feed product segments, The Plaza Group operates throughout the United States, Mexico, and Canada. The choice of Aleris as a partner was driven by the innovative quality of their yeast nutritional solutions and their synergy with The Plaza Group's portfolio,” he points out.

 

He emphasizes that Aleris not only meets all technical and commercial criteria but is already a recognized supplier in the United States in selected segments of the animal feed industry. Currently, the companies are in the product launch phase for a specific group of species, and the presence of both at the Pet Food Forum was crucial for the initial stage of developing operations in the United States, Mexico, and Canada.

 

According to the companies, the commercial and technical interaction between Aleris and The Plaza Group has proven to be a perfect synergy, providing quality products, technical support, and robust market development. A collaboration that, in the spokesperson's view, “promises to be long-lasting and fruitful.”

 

He recalls that the joint presence at the booth during the Pet Food Forum was extremely productive. “It was an opportunity to share knowledge and experiences with potential clients in a valuable way, allowing the companies' message to be conveyed to a large audience of pet food industry professionals. Above all, discussions related to the challenges of meeting the expectations of governments and consumers proved to be even more promising,” says Alysson.

 

During the event that marked the initial phase of the initiative between the companies, Alysson remembers that the goal was achieved. “We spread important information about the products to a broad and strategic audience. Several meetings with key clients were held, scheduling meetings to deepen specific knowledge about each solution in the portfolio. Additionally, the interaction allowed for a better understanding of certification and qualification processes, adjusting solutions to meet the specific needs of each client.” The partnership between Aleris Animal Nutrition and The Plaza Group, highlighted at Petfood Forum 2024, reinforces the strength of this collaboration and the potential for continuous growth in the animal nutrition sector.

 

About The Plaza Group - Founded 30 years ago, The Plaza Group specializes in agricultural and feed products, committed to offering innovative solutions for maximum performance and animal health. The company operates throughout the United States, Mexico, and Canada.

 

About Aleris Animal Nutrition – Founded in 2012, Aleris is a national company specializing in animal nutrition, committed to offering natural solutions for maximum performance and multi-species animal health. Currently, the company has global operations, exporting products to 32 countries, with more than 50 direct employees and subsidiaries in the United States, Mexico, and Portugal. Visit: www.alerisnutrition.com

Press Contact:
Arthur Rodrigo Ribeiro
Giracom - Aleris Animal Nutrition Press Office
Email: arthur@giracom.com.br | Mobile: +55 (15) 9 9807-6689


Legenda: Alysson Polzonoff Silveira, Fábio Lima Freire, Adriana Figueiredo e Jerry Dunn
Créditos: Divulgação